I first saw this commercial for Sprint's new 4G network during the broadcast for Game 7 of the NBA Finals and it has also been getting a lot of airplay during NBC's broadcast of the US Open. The ad is visually-stunning and excellently conceived, although slightly anti-climactic in the end when you learn what the product is. Comparing the Sprint EVO 4G network to, say, the Saturn V rocket is a bit of a stretch, but still, the commercial is excellent.Ad agency Goodby Silverstein & Partners under Creative Director Aladino Debert has conceived a great 30-second epic reminding us of the milestones leading up to our way of life. Art Director Nick Spahr has then visualized the concept as a domino-effect: each "first" breeds the next, and the next, and so on. Truly a brilliant campaign for Sprint.
