I am not a soccer fan. I am about as excited for the World Cup as I am for the next Nickelback single. Leave it to Nike to change my mind.
Nike has always been at the cutting edge of marketing and brand strategy. Their over-priced, under-made goods have enjoyed explosive sales for decades mostly due to their sleek campaigns and celebrity endorsements. Little I own is Nike, but I still love a great Nike ad.
This three-minute spot for Nike Football was developed by Amsterdam ad agency Wieden + Kennedy and directed by Academy Award nominated director Alejandro Gonzalez Inarritu. It makes me want to watch soccer. And as I mentioned before, I am not a soccer fan.
Also, watch for the cameo by Kobe Bryant.
Thank you to my friend Andy Veilleux for bringing this ad to my attention.
I'm glad to see you liked the video. It's quite an amazing piece of story-telling, particularly the Wayne Rooney section (English player, looks kind of like a bulldog).
ReplyDeleteIt's a fantastic concept - how the choices and actions of a player on the field impact their life and others of the field. And you can extrapolate that out to any sport.
ReplyDeleteThat's what I've always liked about Nike - they go beyond the game.
impressive - more so than the lady ga video.
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